Principal UI/UX Strategist. Leading government-wide UX strategy, digital transformation and AI initiatives, service standards and design systems.

Product Designer | Mentor

I am the Head of User Experience at Plei. Plei is utility platform that allows soccer enthusiasts to play pick-up games in their area.

Speaker, facilitator, and product leader. On a mission to make learning the hard stuff fun, by creating ‘things to think with’ and ‘spaces’ for generative play.

investing, AI/ML, data, surfing & ‘not an artist per se’ — Guardian

Product designer & editor-in-chief of UX Planet. Twitter https://twitter.com/101babich